OAMC: new frontier

OAMC Fall 2016
OAMC Fall 2016

OAMC is a collection that’s making inroads in the men’s market. Not exactly a revolution is taking place but their point of view is compelling. Their mission statement states that the collection is designed in the present for the present. With a respect for the craft and techniques of the past, OAMC strives to create for now and not to recreate the past. Unlike so much in men’s fashion that is repetitious and banal, OAMC is challenging some of those codes.

OAMC Spring 2016
OAMC Spring 2016

For a company that’s 3 years old OAMC offers a total look including outerwear, knitwear, woven shirts and bottoms, shoes, leather goods, eyewear, and accessories.

I particularly like the fact that the design is so considered. Unusual fabric development, attention to detail and quality of make informs each piece in the collection. Proportions are toyed with that unsettle the eye. Still, there’s a familiarity about the clothes making their departure from the classic to the modern an easy leap. A grey Tazmanian wool jacket has a surface broken with  multiple qualities of wool collaged together. The trouser underneath is khaki but cut wider, shorter and also pieced together with more than one quality of khaki cotton. Underneath the jacket the tops are a series of layers in different lengths. In the end, we see something unusual, slightly familiar yet clearly new.

OAMC Fall 2016
OAMC Fall 2016

Here are some looks from the Fall 2016 collection that are in stores now. You can see the complete Fall 2016 lookbook here. It’s available online or at these stores across the US.

OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016 daypack
OAMC Fall 2016 daypack
OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016
OAMC Fall 2016

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